Connection Pointe needed brand strategy help to increase its impact in the community. The church was formerly known as Brownsburg Christian Church, named after the suburb of Brownsburg where the church is located. However, the church had grown to the point where it was drawing people throughout the greater Indianapolis area—It was no longer a local church serving the only village of Brownsburg. The leadership team felt called to become a regional church, and wanted a new name and a communications strategy that would support their vision of being a place where everyone of every background could connect.
Our team partnered with church leadership and led the process of a new name, logo, website and printed materials to launch the new brand.
“Back in 2005, Aspire initially walked us through a rebranding and name change process. Since that time they have been our “go to” team for all things web and most recently developed our church APP. Through the years their very capable team has provided excellent advice, support and design.”
-Teresa Byington, Webmaster