Background 

AspireOne is located outside the Chicago area and is comprised of a team of approximately fifteen people with broad range of senior-level expertise in areas from strategy through implementation. 

Keith Baldwin, Founder, CEO & Chief Creative Officer, has developed significant expertise over an 18-year career in media, design and web development experiences.

He has spent over ten years focusing on the brand development and strategic architecture of web sites for a wide range of both corporate, nonprofit and ministry organizations including Willow Creek Community Church, the Willow Creek Association and WCA’s ServiceBuilder, Granger Community Church, Moody’s Today in the Word, HoneyRock of Wheaton College, the InvestLinc Group and American Idol Underground. Keith receives high praise from clients for his on-time, on-scope project leadership and specific expertise areas including site architecture, navigation and user experience. During his tenure with AspireOne, Keith has developed a consistent methodology for translating brand, marketing and communications strategies into new media solutions that deliver innovative results.

Dawn Nicole Baldwin, Founder & Lead Strategist, speaks on strategic branding at conferences nationwide, guest lectures on marketing strategy at the Graduate School of Business at the University of Chicago, which is rated as one of the top ten MBA business schools in the world, and is considered one of the leading experts on branding and marketing for nonprofits and ministries.

One of the flagship members of Outreach Magazine's judging panel of America's Most Innovative Churches, Dawn frequently contributes to today's leading edge thinking of integrating Christianity and culture. Dawn’s expertise spans the gamut including translating visions into marketing strategies, building brands, establishing ‘reach and return’ strategies with constituents, addressing international and expansion opportunities, maximizing budgets and architecting new media strategies.

Her experience base includes the successful leadership of three entrepreneurial marketing companies she founded, consulting interactions with hundreds of individual leaders and organizations, and staff marketing leadership experience with larger organizations such as Willow Creek Community Church and Big Idea Productions (creators of VeggieTales).

A prolific networker and entrepreneur, Dawn enables clients to ‘do it themselves’ through an inclusive and collaborative strategy of aligning partners with expert practioners who have a passion for making a difference.